Our internationally sought after onsite training is now available in an engaging online format

Retail DNA® Online Course

Enter the fascinating world of Retail DNA® - an up close online program that focuses on retail performance and the DNA behind key retail metrics.

Offered online in 10 lessons, with a 36-page workbook, videos, an app, templates, toolkits, and mental gym sessions to support you along the way.

A proven history of driving better retail results

ieRetail was set up 20 years ago with a simple purpose in mind: To help retailers and manufacturers optimise their category and overall sales, margin and operating performance. Since then, we’ve built an enviable reputation, helping some of the biggest and best retailers and brands in the world become even better at what they do. So how do we do it?

We start with data. Specifically, we take the time to gather a wide variety of information about your business: statistical data, geographic data, traffic patterns, customer and staff feedback and a range of other sources of relevant information - your retail or category DNA. All of which we analyse to help us identify where effort and resources can best be applied to optimise your retail and category sales performance, to drive better retail results.

We’re specialists in helping retailers and manufacturers, with a core focus on key services, designed to support our partners: training, retail & category optimisation, retail diagnostics, space & layout management and retail simulations.

Discover more about what we do on the links below.

We’ve helped scores of retailers and manufacturers improve a range of retail outcomes

If you’re looking to create enhance your retail performance, we’re able to help. Different retailers need different outcomes. Some are looking to increase average transaction value. Others seek to increase their ranging returns, efficiency or distribution. Your business might want to improve its customer service, inventory efficiencies or display planning.

Whatever the retail outcome you’re looking for, ieRetail’s approach can support you in achieving the retail deliverables you’re after. Our bespoke approach to building retail performance starts with understanding the specific needs of your business. We refer to it as Retail Diagnostics. In short, it’s our way of reviewing your business and identifying the opportunities for improvement. Then, we’ll give you an outline of the actions you can take to improve your performance, and, if required we can support you in a range of areas, from retail merchandising and marketing to our core services of retail optimisation, training, and simulations.

Find out more about how we can help your retail business succeed; contact us to arrange a meeting.

Discover more about ieRetail

New Zealand’s retail experts, supporting some of the world’s biggest retailers

ieRetail was started in Auckland, New Zealand. Over the last 20 years, we’ve not only supported some of New Zealand and Australia’s most prominent retailers and retail manufacturers, but our expertise has been sought out to support some of the world’s most successful retailers and manufacturers. Our clients demonstrate the depth and breadth of retailers who value the expert retail guidance we provide.

Get in touch with ieRetail today. We have local partners and representatives in Australia, South Africa, the USA and the UK.